the plain truth

está tudo certo e é tudo verdade e importante. alguns nesta terra lusitana também acreditam nisto, mas parece-me que tudo chega ao ponto ‘onde falam, falam, falam, mas não os vejo a fazer nada pá!

WHAT’S NEXT: INNOVATIONS IN NEWSPAPERS: NEWSROOM CUTS AND THE REAL PROBLEM FOR OUR NEWSPAPERS:
…are we sure that just keeping or increasing the newsroom staff numbders our newspapers will do a better job?

Of course that you need journalists, but for what?

To re-package the same news from the same sources?

To attend the same boring press conferences?

To publish today the same news that our readers knew YESTERDAY?

To produce pages and pages of commodity information with no value added?

To edit pages and pages of listings that could go directly to our web site?

To attend long and badly planned news meetings?

To expend hours and hours in front of our computers?

To work with not real feed-back from your editors?

To work with no time to think?

The real challenge in our industry is not how many people do we need, but to know how to change the rules and traditions of a newsroom management system that does not work anymore.

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